Monday, 15 January 2018

Why I Chose Entertainment Weekly

Hello!

Entertainment Weekly
  • US Entertainment Weekly magazine is produced and made in America and published by Meredith Corporation.
  • The magazine contains all the latest gossip on the best new films, TV shows, and music.
  • Each issue delivers the most exciting entertainment news around.
  • It is designed to keep their readers up to date with everything.
  • Currently, it is huge in America and becoming even more popular in the UK.
  • They regularly provide previews of the biggest upcoming film so consumers do not miss out.  
These are factual information about the magazine, Entertainment Weekly and serves as a summary of why I chose this magazine to feature the film. Our film trailer's target audience is young adults ages 15 and above. This age group is drawn to the latest trends, gossips, TV shows, etc which Entertainment Weekly can follow. Digging into more research, I have picked out a few of their magazines to see if they follow a specific house style or scheme throughout the magazines. After thorough scanning, I notice they do not follow a specific colour scheme/ house style in each magazine issue. Instead, they follow the convention of the main topic's genre.

For example, the main topic of this magazine is about the TV series, Stranger Things. Its genre is supernatural, science, horror fiction, and historical period drama; hence the use of grey and cool undertones, retro font, model's messy hair and stationary gaze towards the audience.
 In this issue, the topic is Outlander and its genre historical fiction, romance, and science fantasy. They showed this through the mise-en-scene: historic clothing, medieval outdoor location, gold font colour, use of sophisticated font style for "Outlander".
The final one is about Avengers: Infinity War. Its genre is action, adventure, science fiction, and fantasy. This subeversion of genres is evident through the use of a galactic background, Black Panther 'demonstrating' his power, and a lightning bolt across the page.













Overall, Entertainment is the right magazine that can feature our film genre appropriately. Through following the conventions of our genre, Entertainment Weekly will be successful in portraying this.

Nina
15.01.18

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