Hello! 4. How did you use media technologies in the construction and research, planning and evaluation stages? Below are spider diagrams I have created to present the technologies I have used throughout my planning, research, and evaluation.
Hello! 3. What have you learned from your audience feedback?
For the third evaluation question, I have created 2 surveys to find out a final audience feedback regarding all 3 of my products. Below is an explanation of the survey about my trailer.
Through this, I have learned that there are different aspects of the trailer that will be dominant towards the viewers of opposite genders. For instance, most viewers who voted for the intercom voice as their favourite scene were mostly male and this correlates with Stuart Hall's reception theory in which because the intercom is male, it is most likely they could relate or lean more towards this character/ scene of the trailer. Also, I have learned that rather than following the traditional narrative theory by theorist Tzvetan Todorov (wherein the narrative has a clear beginning, middle and end), for a trailer, it is best to have a non-linear narrative to entice the audience to watch the film itself. This correlates with Rolan Barthes' enigma code when the static sound effect opened the scene of the intercom which is the enigma
Moving on below is the survey for the magazine and poster combined.
Overall, I have learned that combined products have helped increase the likelihood of the audience to want to watch the film without watching the trailer. With the magazine, 90% of the audience voted that it looked professional therefore it intrigued the audience to find out more about the film this correlates with question 2 (about the combination of the ancillary texts and main product) and I agree that the combination of products will definitely help branch out to a wider audience.
Similar to the trailer, depending on who the main character is in front of the screen, it will affect which gender will be attracted. in the magazine, because the character is female more female audience were attracted towards it bringing a following more female audience to watch following Stuart Hall's theory. When asked about whether the products would want them to see the film, an interested majority interestedly. Some suggested to perhaps using a male model instead of a female model for the magazine but that is the majority of the male audience suggesting, again emphasizing the negotiated theory.
Below is the final film trailer. I have taken into considerations the feedback from the third draft of the trailer such as adding certification at the beginning, adding a foley to the footsteps, etc, therefore, I believe that the trailer has followed the conventions of a thriller genre and would appeal to our desired target audience.
Here is the final magazine cover I have created as part of the ancillary task. I have carefully crafted the product in order for it to be suitable for my target audience and follow the conventions of a thriller genre. Refer to this post to see the editing process of the magazine cover.
Following the previous post, below is a summary of the audience feedback I have acquired in order to guide me on what to improve or add on.
Add intriguing coverlines to capture a wider range of audience's attention (eg: behind-the-scenes of the film or exclusive interview with one of the main character's)
Change the font for the word 'kill' to a more daring and sinister font or add a blood splatter/ gun shot to entice the audience
Increase the exposure of the image and decrease the saturation to make the image fit the convention of the low key lighting of a thriller genre.
I will be taking into consideration all 3 feedback but mainly focus on the first two comments as I think these will truly capture the eye of my target audience and successfully fit the conventions of a thriller/crime genre.
Below is the draft of my magazine cover following up the selection process for the magazine's cover image. For the magazine, I have decided to use one of the plotlines 'suspects' to intrigue the audience as to who the real murderer is. I gained inspiration from American TV show's posters (as seen below) where each student had a dialogue about what they said about the protagonist's murder.
Instead of plastering the words on the cover model's face, I thought of having the texts on the sides for the audience to still recognize the character.
The follow-up post will be an audience feedback to help me on what to improve or add on.
After adequate research and consideration from the audience feedback below is my final film poster. In the audience feedback, the main concern was the unreadable font of the film credit which I have altered in the final product (as seen below).
(draft)
(final)
Moreover, another suggested improvement was to possibly change the white font colour on the masthead as "it's a bit too harsh" so I decided to change the font colour to grey and the background font colour to red as both colours compliment the overall appearance of the title better. Also, the font on the draft does not feel menacing or thriller-like which is why I have changed the type of font I have used to a more sinister one.
(draft)
(final) Overall, I am satisfied with my final product and will successfully appeal to my target audience as well as follow the conventions of a thriller/crime genre. Below is the final poster
To further improve the film trailer, I have asked an audience to feedback on it. This time I have asked our media teacher for his own professional opinion on improvements. Below are bullet points of suggestions for his feedback.
Add a certification or age rating at the beginning of the trailer
Enhance/ increase the protagonist's voice to be heard
Put an endorsement in any blank spaces in the trailer to avoid dullness
Longer text duration (eg: for '5 cases' increase the duration by 2-4 more seconds for the audience to be able to read it)
Add running sound effects/ foley to emphasise the sound of the footstep
I will be implementing all of these suggestions to the trailer and post the final film trailer afterwards.
This is the 3rd trailer draft that has been improved after taking in feedback from the audience. I have added a distorted audio effect in the intercom's voice as suggested by one of the audience. Moreso, I have included a suspenseful sound effect throughout the trailer to enhance the trailer's overall aura and emphasise the genre of the trailer.
Part of the ancillary task is to create a magazine cover in conjunction with the poster and film trailer. I have stated that I will be choosing Entertainment Weekly as the magazine which will feature my own film because they follow the genre of the main topic. In this case, the genre of my product is thriller/crime. To capture this genre for the magazine, I have taken pictures for my magazine cover and below I will be choosing the final cover image that is most suitable for this genre.
Firstly, I chose one of the 'suspicions' from the storyline to leave the audience question whether she is the true suspect of the crime.
The use of medium long shot and her hands gesturing as if she is handcuffed on this photo makes the character quite menacing and could possibly fit as the cover image of the magazine. The reason for not choosing this is because of the character looking too distant from the audience.
The low key and harsh lighting make the photo quite dark and the character less visible, hence, I will not be using this.
I have decided on this image as the soft lighting makes the character more visible compared to the previous photo. This is the perfect camera shot as it is medium shot and enough for the audience to capture the model's menacing and suspicious gaze.
Below is an outline of the magazine cover I will be creating as part of the ancillary task. This will guide me through the editing process to know where each element falls under (eg: masthead at the top, a barcode on the bottom of the page, etc.)
This is the feedback on the poster draft I have created. Overall the feedback was fairly positive and "does what it is supposed to do" as mentioned by Mr Matthews. The font of the masthead/title is one of the audience's favourite as I have successfully followed the convention of a thriller through the use of red which serves as the title's shadow. Another is the main image. Neto has mentioned that the use of low key and hard lighting made the model mysterious as "you don't know if it's a good person or bad person" therefore I have captured another convention of a thriller genre. Mr Matthews pointed out a design principle that has stood out which is the model's tie being at the centre of the poster. The main advice the audience was to enlarge the credits font size to make it clearer to read. And one last minor improvement was to perhaps change the white font colour on the masthead as "it's a bit too harsh". In this case, I may consider changing the colour to grey or something that still connotes the convention of a thriller.
In conjunction with the previous post, I have asked a few people to give in their feedback on the 2nd trailer. Overall, the main focus is the audio of the trailer. One suggested adding a diegetic sound or foley on top of scenes (eg: intercom voice scene) making it more intriguing and fast-paced. The next is miscellaneous shots that are not needed/ does not comply with the trailer, as suggested by one. In terms of successfully following the conventions of a thriller genre, the trailer has shown it.
After considering the feedback we got from the first draft, I have edited another film trailer draft with a few adjustments such as adding fast-paced editing, more clips to add tension and rearranging some clips. Below is the second film trailer draft and similar to the first draft, we will ask an audience to give feedback.
US Entertainment Weekly magazine is produced and made in America and published by Meredith Corporation.
The magazine contains all the latest gossip on the best new films, TV shows, and music.
Each issue delivers the most exciting entertainment news around.
It is designed to keep their readers up to date with everything.
Currently, it is huge in America and becoming even more popular in the UK.
They regularly provide previews of the biggest upcoming film so consumers do not miss out.
These are factual information about the magazine, Entertainment Weekly and serves as a summary of why I chose this magazine to feature the film. Our film trailer's target audience is young adults ages 15 and above. This age group is drawn to the latest trends, gossips, TV shows, etc which Entertainment Weekly can follow. Digging into more research, I have picked out a few of their magazines to see if they follow a specific house style or scheme throughout the magazines. After thorough scanning, I notice they do not follow a specific colour scheme/ house style in each magazine issue. Instead, they follow the convention of the main topic's genre.
For example, the main topic of this magazine is about the TV series, Stranger Things. Its genre is supernatural, science, horror fiction, and historical period drama; hence the use of grey and cool undertones, retro font, model's messy hair and stationary gaze towards the audience.
In this issue, the topic is Outlander and its genre historical fiction, romance, and science fantasy. They showed this through the mise-en-scene: historic clothing, medieval outdoor location, gold font colour, use of sophisticated font style for "Outlander".
The final one is about Avengers: Infinity War. Its genre is action, adventure, science fiction, and fantasy. This subeversion of genres is evident through the use of a galactic background, Black Panther 'demonstrating' his power, and a lightning bolt across the page. Overall, Entertainment is the right magazine that can feature our film genre appropriately. Through following the conventions of our genre, Entertainment Weekly will be successful in portraying this.
Below is the draft of my poster. Following the conventions of thriller/crime genre, I used various techniques such as low key lighting and using an ominous and daunting font. To welcome room for improvement, I will be asking a few people to feedback on my poster.
Below is the mock-up of my poster. This will guide me on where to put (for example) the tagline/quote at the right appropriate and suitable place in order to achieve the desired poster.
Following up my post on the selection process of the cover image, below I have presented and explained the step-by-step editing of the final cover image for my poster. With the help of research and knowledge, I feel that I have achieved the right product at the end that is suitable for a thriller/crime genre.
After analysing a film poster of the same genre, I have conducted a photo shoot and chose photos that will be appropriate for the cover image for my poster. Below is an explanation of each photo I have taken as well as the final image.
Below is a semiotic analysis of a film poster of the same genre as my film trailer. I chose a simplistic poster as these posters normally carry more value through distinct editing, colour scheme and vocabulary. And as mentioned in the film pitch, we chose author Stephen King (who has written 'Carrie' and 'IT') as part of our unique selling point. Through this analysis, I have gained a better insight on what to include to my own poster.
Part of the coursework is the ancillary which is to create a magazine and poster for the trailer. Whilst still in the process of finishing off the trailer, I have started to think about what my magazine would look like, taking into consideration that it has to fit with the genre, target audience and overall theme of the trailer. For this, I have chosen 3 film magazine covers of different genres to able to explore and see what would go to my final magazine cover. But as the final magazine to feature my film, I have chosen Entertainment Weekly and I will be explaining why in a separate post.